Gemstone Jewellery
The Necklace Studio
The Necklace Studio is a bold-meets-refined jewelry brand known for its vibrant color combinations, modern silhouettes, and organic influence. Each piece is handcrafted to celebrate contrast — nature-inspired palettes paired with elevated, minimalist forms — creating accessories that are expressive, joyful, and quietly sophisticated.
The original brand didn’t match the quiet sophistication of the product. It lacked a point of view and felt more “hobby-shop” than high-end, which was holding back growth. The owner wanted the ability to showcase and bring together these two worlds without needing to do it all herself.
about the brand
The Necklace Studio is positioned as a high-end jewelry brand that merges timeless craftsmanship with vibrant, expressive design. Its unique edge lies in the intentional use of unexpected color combinations — transforming each necklace into a piece of wearable art. Rather than using color as an accent, this brand leads with it, pairing gemstones in ways that feel daring, thoughtful, and refined.
The strategy
To support that positioning, the brand identity was crafted to feel confident, artistic, and elegant with a focus on rich yet harmonious color, modern typography, and an emblem rooted in symbolism. The result is a jewelry brand that stands out from the crowd: elevated, curated, and deeply personal.
The transformation
Elements that shaped the experience:
Full brand identity, messaging strategy, Shopify website design, Social media profile suite and content templates
Brand and packaging design for product brands who want growth to feel like a (salty, sunny) breeze.
WELCOME TO COVARRA STUDIO
Through thoughtful strategy and soulful design, I make your rebrand feel like checking into the creative retreat your business has been craving — with results that last long after checkout time.