The Necklace Studio

Sophisticated, elegant, and refined, capturing the essence of luxury and exclusivity. Speaks with a confident and knowledgeable tone. The language is polished yet approachable and friendly.

Brand persona

A refined jewelry brand crafting hand-knotted gemstone bead necklaces that blend vibrant color with timeless sophistication. This rebrand focused on elevating the visual identity and storytelling to reflect the founder’s artistic expertise and gemologist credentials while honoring the deeply intentional, small-batch nature of the pieces. The strategy centered around vibrant sophistication — expressing bold, artful color in a way that still felt luxurious, not loud.

The result is a brand experience rooted in elegance and creativity: from unexpected gemstone color combinations and custom offerings to intentional craftsmanship, and a minimalist yet expressive visual identity. Every detail was designed to communicate "this is not your average beaded necklace."

the case study

Refined brand strategy, and visual brand design focusing on intentional color palette, font selection and Logo variation family that felt like the legacy of its original design.

Shopify web design that not only looked the part but also gave customers and potential stockists a luxurious and easy online shopping experience.

deliverables

Elements that shaped the experience