Gemstone Jewellery
The Necklace Studio
The Necklace Studio is the work of Laura, a graduate gemologist and former graphic designer whose obsession with color, craftsmanship, and gemstones goes back generations. Every piece is handcrafted with bold color combinations, modern silhouettes, and stones sourced and selected with the kind of expertise most jewelry brands can't claim. The craftsmanship was already luxury. The brand just needed to catch up.
about the brand
Getting clear on Laura's 'edge' was the foundation. What she crafted was more than simply gemstone jewelry — it was wearable art backed by genuine gemological expertise and a designer's eye for color. We built the identity around that: fearless color pairings that feel unexpected and refined at the same time, modern typography, and an emblem rooted in symbolism. The result is a brand that communicates the same confidence and artistry as the pieces themselves.
The strategy
The Necklace Studio now has an identity that matches the expertise and intention behind every piece. One that earns trust before a customer even reads a word, positions Laura's work exactly where it belongs, and reflects the true value of her work.
The transformation
Elements that shaped the experience:
Deliverables: Full brand strategy & identity, Shopify website design
Brand and packaging design for product brands who want growth to feel like a (salty, sunny) breeze.
WELCOME TO COVARRA STUDIO
Through thoughtful strategy and soulful design, I make your rebrand feel like checking into the creative retreat your business has been craving — with results that last long after checkout time.