Through strategic, psychology-backed design and a touch of laidback luxury, I’ll help you make more sales and grow your brand’s reputation – from the screen to the shelf.
Your brand should feel like an immersive, high-end experience – not another forgettable transaction.
Brand Identity Design Services for Product Businesses
I see you, pouring your entire soul (and all of your waking hours) into your business and the products that will change lives. Jumping for joy each time the “You made a sale!” notification goes off. Hoping and praying the new review that just came through is a solid 5-stars.
But despite all of that, it often feels like you’re working twice as hard for half the results – and it’s starting to feel like your business is draining you more than it’s serving you.
Good news: You already have everything you need to make your product business as successful as you’re dreaming – the only thing missing is a brand that helps you get stocked, shared, and sold out.
If care and commitment were all it took to grow your business, you’d already be stocked in every dream store and packing orders faster than you can print labels.
Piecing together a Canva logo, some quick stickers, and a patchwork of packaging may have gotten you on the road – but it’s giving “weekend road trip,” when what you really need is a full-on business vacation, in the form of brand identity design services.
This kind of vacation that leaves your entire brand feeling recharged, refocused, and ready to scale – and leaves you feeling like you finally have the breathing room and sales you need to grow on your own terms.
If your business growth
has reached a plateau, it’s not time to push harder – it’s time to take a getaway.
- Stronger market positioning, making it easier to pitch to stockists, raise your prices, and scale with purpose
- A brand that looks the part, so you don’t have to constantly explain your product’s value, justify your pricing, and
- A seamless customer experience – from packaging to post-purchase – that builds loyalty and repeat sales.
- Increased trust and purchase confidence, thanks to a professional, cohesive, emotion-evoking brand that signals quality from the start
- Immediate brand recognition, no matter where your business shows up – online, on the shelf, or in someone’s hands
Here’s what’s in store for you when your brand finally gets the R&R (refinement and recognition, of course) it deserves:
The ripple effects of good branding make waves long after your launch.
TAN LINES FADE. THESE RESULTS WON’T.
Brand Identity Design Services
LED BY CONNECTION, BACKED BY PSYCHOLOGY
From check-in to checkout time, your entire Covarra Studio experience is crafted to feel
effortless, elevated, and entirely tailored to you — with design that connects emotionally
and converts intentionally.
web design
Packaging & more touchpoints
Mini Brand design
All-inclusive brand design
- A complete suite of logos, designed to create consistency across every platform and product
- A curated brand color palette and typography (font) selection to keep your business instantly recognizable.
- Hand-crafted icons, illustrations, and patterns to add depth and personality to your brand at every touchpoint.
- Social media templates crafted to save you hours while keeping your feed cohesive (carousels, stories, static posts, and reel covers included)
- On-brand print collateral, like business cards, thank-you notes, and packaging inserts that make your unboxing moment unforgettable.
- Unboxing details (custom tape, packaging stickers, and tissue paper), so opening your products feels like a complete experience.
- Brand strategy and style guide to help you use your brand to its absolute fullest.
- A launch guide to ensure your new brand identity makes an unforgettable entrance into the world.
ALL-INCLUSIVE BRAND DESIGN
Investment: Starting at $6,500
Timeline: 4-5 weeks
The Villa
- A complete suite of logos, designed to create consistency across every platform and product
- A curated brand color palette and typography (font) selection to keep your business instantly recognizable.
- Hand-crafted icons, illustrations, and patterns to add depth and personality to your brand at every touchpoint.
- Brand strategy and style guide to help you use your brand to its absolute fullest.
MINI BRANDING, MAJOR IMPACT
Investment: Starting at $4,500
Timeline: 2-3 weeks
The Bungalow
all-inclusive brand design
Packaging & more touchpoints
Mini Brand design
web design
- Product Label Design
- Product Packaging Design
- Shipping Boxes or Mailers
- Custom Shipping Tape
- Tissue Paper + Packaging Stickers
- Market Signage + Banners
- Social Media Templates + Profile Suite
- Branded Merchandise (Apparel, Accessories, Stationery)
- Marketing Cards (Thank You, Info, Retail-Focused, etc.)
- Print Management (Vendor sourcing, file setup, and production assistance)
Add-on brand touchpoints
The Mini Bar
need to order off-menu? consider This is your VIP pass to something extra.
all-inclusive brand design
Mini Brand design
Packaging & more touchpoints
web design
Whether they’re shopping in sweats or silk, your customers will feel the ease of intuitive flow, the pull of visual storytelling, and the confidence to hit “add to cart”.
What you'll receive:
- Custom Shopify theme with 5 core pages (Home, Shop, About, Contact, FAQs)*
- Intentionally designed navigation + menus for an effortless shopping journey
- On-brand visuals + interactive touches for a luxe, conversion-ready experience
- Two weeks of post-launch support (because I don’t ghost after go-live)
customized Shopify website design
Digital Cabana
Investment: Starting at $2,500
Timeline: 2-3 weeks
all-inclusive brand design
Mini Brand design
Packaging & more touchpoints
web design
-Monica Little, Business Coach for product businesses
“Her work consistently takes my clients from “stuck with DIY” to “crying on the brand reveal call because it finally feels right.” She doesn’t just create gorgeous visuals; she builds brands that give my students the confidence to show up, stand out, and actually grow. From Etsy shops to packaging to social graphics, her designs don’t just look good - they work."
Kendra is the designer I recommend to every single one of my students - and for good reason.
Reach out to let me know you’re interested in working together – I’ll reply with my scheduler for a complimentary discovery call where we can chat about your business, what you need, the best design package for you, and a timeline.
Once you’re booked in with a retainer and signed agreement, I’ll get your project portal all set up and ready. Then, you’ll complete a brand questionnaire so I can dig into your vision before our strategy call.
step one: book your vacation
We’ll hop on a one-hour call to review the brand strategy I’ve prepared, and refine it together until it’s *exactly* what you have in mind. From there, I’ll create your creative direction: color palette, typography, and an overall visual vibe to guide the design. We’ll check in frequently throughout the entire design process, so you always know what’s happening now and next.
step two: wheels up
With your creative direction locked in, I’ll begin design work on your final brand identity: logo suite, icons, patterns, textures, and – of course – mock-ups, so you can see it all come to life. We’ll review it all together, then head into completing your marketing materials (like your Shopify site, product packaging, etc).
step three: settle in
Once your entire brand is approved, I’ll deliver your final brand files in a beautifully organized Google Drive folder — ready to launch, impress, and keep working for you long after the trip ends. You’ll receive a detailed brand style guide to help you use it all, and you’re always welcome back for another brand vacation for any more packaging designs and marketing materials you need as you grow and scale!
step four: unpack your souvenirs
– Brenda, Meem's Fudge Shoppe
"I knew Kendra was the right choice after our initial meeting. She immediately understood my why and listened with the purpose to understand. Before, my brand didn’t tell the whole story or have a cohesive feel. Now, I’ve grown from a couple of retail locations to more than a dozen across the US and even opened my own brick-and-mortar store! Kendra took my business to the next level, and I couldn’t be more pleased."
Even if you don’t know exactly what you’re looking for, Kendra knows how to draw it out of you and create something spectacular!
3.
Making a half-hearted purchase with low expectations, and maybe even moving on to a brand that felt more established.
4.
Forgetting the name of your brand a day later, and repeating this whole thing with their next search.
2.
Landing on or picking up your product… or skimming past it in pursuit of another option.
1.
Searching for something on Etsy, online, or in their favorite boutique.
What happens after?
Your customer journey, before your rebrand.
3.
Needing to know more about the business behind their favorite new product – and following, commenting, and sharing while they’re at it.
6.
Becoming your newest glowing five-star review – and your most loyal customer.
2.
Checking out with the full confidence and excitement that your branding already instilled.
1.
Catching sight of your product across a crowded shelf (or scroll) — and knowing immediately it’s the one worth stopping for.
4.
Feeling a little thrill each time they reach for your product, continually linking your brand with the experience they love.
5.
Recommending your shop to their friends, family, and all the Internet strangers who will listen.
Your customer journey, after your rebrand.
-Michelle, Joyful Nest Design Co
"Kendra is a dream to work with. She quite literally took all the jumbled ideas I had in my head for my business, brought them to LIFE, and gave them wings! After going through this process with her, I have such a REAL vision for my brand, where it's headed, and what it needs from me!.”
“I had no idea the impact investing in branding would have on how I feel about my entire business.”
Frequently Asked Questions
About Brand Identity Design Services
I don’t offer logo-only packages, and here’s why: your brand is so much more than a single visual. It’s strategy, story, and feeling, all working together to create a lasting impression. Skipping the foundation means missing out on what makes your brand actually work.
It’s your brand’s personal playbook — a 30+ page PDF that outlines your mission, vision, values, audience insights, and competitive positioning, alongside your full visual brand suite and clear instructions for how to use it. It’s the guide you’ll return to every time you make a business decision.
Nope – and that’s intentional. My goal is to help you build a brand that feels cohesive, elevated, and custom at every touchpoint. Templates often cut corners in ways that cost you more in the long run. What I create is designed specifically for your business, your product, and your customer experience – and I’m here to help whenever you launch new products or offers.
Yes, and I truly believe starting with strong, intentional branding from the beginning sets you up for long-term success. It also helps you avoid the headache of a full rebrand later, once you’re already growing.
I offer print and packaging concierge services on a case-by-case basis, and design everything with production in mind. Either way, you’ll receive organized, print-ready files you can send to your manufacturer or printer of choice.
Timelines can vary depending on the scope of your project, but most branding experiences take about 3–6 weeks from start to finish.
Absolutely. The packages listed above are meant to give you a sense of what’s possible – but if your needs are a little more unique, let’s chat. I’m happy to tailor something just for you through a complimentary discovery call.