I’ll give your brand the thought, intention, and emotional depth it deserves, so you can start hitting your growth goals with ease (whether that’s getting into Faire, getting onto shelves, or just making consistent sales to customers who always come back).
Covarra Studio is where the art of design meets the science of strategy.
THE BRANDING SPECIALIST YOUR BUSINESS NEEDS TO GROW
Your brand was meant to be felt.
At Covarra Studio, branding is a careful, soulful balance of intuition and clarity, instinct and experience. Each and every design decision is backed by brand psychology, marketing strategy, and years of hands-on experience, but it always starts with something deeper: a feeling.
I design brands that evoke emotion, because the business you’ve poured your soul into deserves nothing less.
It’s why I’m known for my ability to translate abstract vibes into tangible design, why I’ve never needed you to describe your vision in words as long as you can tell me how you want it to feel, and why my clients so often cry happy tears when they see their brand for the first time – because someone truly got them.
So while I can (and will!) help your business grow… I’ll always start with how I want your brand to feel — because that’s what makes it unforgettable, to your customers and to you.
I believe that brands become truly timeless by leading with connection – which is why I’ll always do the same, and why I mean it from the bottom of my heart when I say:
I get you.
Before Covarra Studio ever existed, I was a product-based business owner myself, building my successful sticker shop from my kitchen table in between toddler nap times and family dinner.
I know exactly what it feels like to bite your tongue when someone asks how your “little business” is going, to brave the agonizing wait to finally get into Faire, and to love your business deeply while also wanting to burn it all down out of overwhelm.
Hi! I’m Kendra –
beach-obsessed branding
specialist and designer.
BEHIND THE BRAND
Although it’s been some time since I traded my sticker shop for a luxury brand design studio, I’m still fiercely committed to supporting product brands through design and business coaching and mentorship.
Whether your goal is to serve an audience who’s often overlooked, creating a fresh product the world needs, or landing a partnership with major brands like Anthropologie –
I’m here to help you get there with a brand that not only looks the part, but opens doors.
When I say that I get you – I don’t just get where you are, I get where you want to go.
JUST TO BE CLEAR:
number of happy tears shed by clients
∞
average files delivered per project
450
Brands Designed
100+
BEHIND THE BRAND
Covarra Studio was named with purpose – and a little imagination. “Covarra” is inspired by
cove — a quiet, peaceful escape — and the kind of experience I want to create for my
clients as their branding specialist: immersive, calming, and unforgettable.
Covarra Studio
I want you to walk away from our project feeling like your brand just came back from the kind of vacation that changes everything – well-rested, refreshed, and ready to take on the world.
And speaking of transformative getaways – here’s my perfect vacation:
Floating. Lounging. Snorkeling. Wandering. Catch me wading through turquoise water, waving at fish, and romanticizing my life with a sunset swim. Why would you choose between activities and rest when the whole point of vacation is to do both? I’ll do the catamaran adventure and the afternoon pool nap – it’s called balance.
On my itinerary
A mocktail. In a pineapple. Obviously. I don’t ask for much – just that my drink be coconut-based, poolside, and preferably delivered to me while I’m waking up from a lounger nap. Bonus points for crushed ice and a tiny umbrella.
In my hand
SLEEPING. IN. With three kids, sleep is more of a concept than a guarantee – so on vacation, anything past 7:00 a.m. feels like a luxury suite upgrade. If you don’t see me before 8:00, assume I’m either catching up on rest or enjoying an uninterrupted shower.
First on my mind
Absolutely no foods I could find at home, please and thank you. I’m planning my day around the most hyped local restaurant I bookmarked three weeks ago. If there’s fresh seafood, house-made spice blends, or a dessert that makes me text my sister in all caps – I’m in.
On my plate