Hand-poured soy wax candles
Farmgirl Candle Co.
Farmgirl Candle Co. is a small-batch candle brand that celebrates comfort, connection, and a more grounded kind of beauty. Hand-poured and thoughtfully made, each candle tells a story that feels lived-in, heartfelt, and true to its roots.
The owner wanted to stay away from the overly “clean modern farmhouse” aesthetic that felt too idealized and disconnected from the real-life warmth and grit of rural living that usually ruled this market. It needed a look that could hold space for both authenticity and artistry.
about the brand
We developed a visual identity that felt rustic but refined — rooted in earth tones, natural texture, and storytelling. Rather than polishing away the imperfections, the branding leaned into them, offering a sense of nostalgia, trust, and comfort. The tone of voice became welcoming, unfussy, and deeply human, designed to resonate with people who find beauty in the everyday.
The strategy
Farmgirl Candle Co. now stands out with branding that feels lived-in and deeply connected. It communicates heart over hype — resonating with customers who crave more meaning and less perfection in the brands they bring into their homes.
The transformation
Elements that shaped the experience:
Full brand identity, messaging strategy, Label design across SKUs, Packaging tape, Custom stamp for shipping boxes, Social media profile suite and content templates
-Theresa, Farmgirl Candle Co
"I was feeling stuck and certain that my business was failing. [Branding] is without a doubt the most important piece of the business, and that gets proven to me everyday now by people who buy my candles. I’ve seen more orders, especially wholesale orders. I’ve sold double the amount I normally would in September... and it's only the 9th! If you are in need of a professional brand, then Kendra is your answer. She has taken my dreams along with her expertise and has designed a beautiful, true to life brand that is timeless, professional, and will outlive any future dreams I have for it. It is that good."
“I cannot emphasize just how much my business has grown, both personally and monetary, just by having Kendra design my vision professionally."
Brand and packaging design for product brands who want growth to feel like a (salty, sunny) breeze.
WELCOME TO COVARRA STUDIO
Through thoughtful strategy and soulful design, I make your rebrand feel like checking into the creative retreat your business has been craving — with results that last long after checkout time.