Hand-poured soy wax candles
Farmgirl Candle Co.
Theresa had already done the hard part. She'd built a small-batch candle brand with a genuinely beautiful product: hand-poured, thoughtfully made, and with signature scents that deserved a loyal following. But a DIY logo, simple brown paper labels, and a website that brought in little sales had left her worn out and close to walking away. "I felt very certain that my business was failing," she said, "and I didn't know how to breathe new life into it."
about the brand
-Theresa, Farmgirl Candle Co
"I felt very certain that my business was failing and I didn't know how to breathe new life into it. I spent money before and got trapped into the 'well, let's just wait and see what happens.' This time, I knew I didn't want to regret it. I wanted it to be a success from the get go, and I wanted to never have to do it again, ever.
I cannot emphasize just how much my business has grown. My business was already impacted before I even officially relaunched — I sold double the amount I normally would, and it's only the 9th! Most of my revenue now comes from wholesale. I did zero shows, I did zero open studios, I did zero sip and pours. What I hear about, every single time, is the brand and the labels. The labels are gorgeous. Everyone loves the labels. On and on again. [Brand] matters more than anything I've had done!"
From almost giving up to selling out
When Theresa came to Covarra, she knew one thing for certain: she didn't want to make the investment and regret it. She wanted labels she'd never have to redo. Farmgirl Candle Co. needed to feel rustic but refined and rooted in the real warmth and grit of rural living, not the overly polished clean farmhouse aesthetic that usually dominates the candle market. We leaned into earth tones, natural texture, and intentional imperfection. The kind of branding that feels lived-in and human, because that's exactly what her customers were craving.
The strategy
Before the rebrand even officially relaunched, the results were already coming in. Theresa sold double her normal September volume by the ninth of the month. Then the wholesale accounts started growing. She did zero shows, zero open studios, zero sip and pours ... and still grew her wholesale revenue to three quarters of her entire year. "What I hear about is the brand and the labels," she said. "The labels are gorgeous. Everyone loves the labels. On and on again." The brand that almost didn't make it, is now the one people can't stop reaching for.
The transformation
Elements that shaped the experience:
Deliverables: Full brand strategy & identity, label design across SKUs, packaging tape, custom shipping stamp, social media profile suite and content templates.
Brand and packaging design for product brands who want growth to feel like a (salty, sunny) breeze.
WELCOME TO COVARRA STUDIO
Through thoughtful strategy and soulful design, I make your rebrand feel like checking into the creative retreat your business has been craving — with results that last long after checkout time.