Handcrafted water-marbled fans and other novelty art
Sonya Marin Designs
Sonya Marin Designs is an artisan brand creating hand-marbled fans and other handcrafted art novelty items. Each piece is expressive, intentional, and entirely one-of-a-kind. Her work invites viewers into moments of stillness, texture, and color, inspired by nature, emotion, and flow.
Sonya’s products turned heads at markets, but her brand lacked the cohesion and refinement needed to support her goal of entering high-end boutiques. She wanted an identity that felt elevated and curated, but still honored the individuality and playfulness in her art.
about the brand
We positioned Sonya Marin Designs as a blend of fine art and functional beauty: a brand that feels both gallery-worthy and personally meaningful. The identity leans into natural textures, expressive form, and understated luxury to appeal to modern shoppers looking for something uncommon and soulful. Every detail was designed to reflect care, clarity, and craft — from her refined wordmark to a palette inspired by pigment and earth.
The strategy
Sonya's updated brand gave her the confidence to enter more curated markets and showcase her work in a way that matched its quality and story. She has since been accepted into a more exclusive market, and her visual presence now reflects the uniqueness of her pieces.
The transformation
Elements that shaped the experience:
Mini brand identity only offered at Monica Little Coaching, Product display cards, Packaging tape, Luxe sticker for packaging, Tissue paper, Marketing cards (Business card, Thank you cards, etc), Marketing booth set up display.
Brand and packaging design for product brands who want growth to feel like a (salty, sunny) breeze.
WELCOME TO COVARRA STUDIO
Through thoughtful strategy and soulful design, I make your rebrand feel like checking into the creative retreat your business has been craving — with results that last long after checkout time.