Grandma's Fudgery
Meem's Fudge Shoppe
Meem’s Fudge Shoppe is a handcrafted sweets brand rooted in nostalgia, tradition, and family. Inspired by Grandma’s kitchen, each batch of fudge is lovingly made to create a warm, sensory escape back to simpler times. This isn’t just fudge — it’s connection, memory, and sweetness passed down through generations.
The business had the heart, the heritage, and the flavor — but lacked a clear brand presence that could elevate it beyond local sales. It needed a visual identity and messaging system that could scale into its own brick-and-mortar while still feeling personal, cozy, and true to its roots.
about the brand
I positioned Meem’s as the nostalgic indulgence brand: less about being the “best fudge ever,” and more about being the one that feels like coming home. Every flavor name became a memory. Packaging was designed to be resealable and shareable — encouraging customers to “save a hug for later.” From tone of voice to textures and patterns, the entire identity wrapped around one clear idea: this is the fudge that takes you back.
The strategy
Meem’s now stands out as a brand with soul — rooted in memory but ready for modern retail. It communicates love and legacy without feeling outdated, making it irresistible to anyone who craves connection with their treats. A brand that truly sweetens the moment one bite at a time.
The transformation
Elements that shaped the experience:
Full brand identity, messaging strategy, label design, Social media profile suite and content templates, Marketing cards (Thank you, business card, etc).
– Brenda, Meem's Fudge Shoppe
"I knew Kendra was the right choice after our initial meeting. She immediately understood my why and listened with the purpose to understand. Before, my brand didn’t tell the whole story or have a cohesive feel. Now, I’ve grown from a couple of retail locations to more than a dozen across the US and even opened my own brick-and-mortar store! Kendra took my business to the next level, and I couldn’t be more pleased."
“Even if you don’t know exactly what you’re looking for, Kendra knows how to draw it out of you and create something spectacular!"
Brand and packaging design for product brands who want growth to feel like a (salty, sunny) breeze.
WELCOME TO COVARRA STUDIO
Through thoughtful strategy and soulful design, I make your rebrand feel like checking into the creative retreat your business has been craving — with results that last long after checkout time.