Handcrafted wooden decor
Joyful Nest Design Co
Michelle had already built Joyful Nest Design Co creating handcrafted wooden home decor pieces designed to be used every day, not just admired. Michelle had poured genuine heart into every product, and her customers felt it. What she needed was a brand that could carry that same feeling, so that the people who didn't know her yet could feel it too.
about the brand
Michelle knew how she wanted her customers to feel, she just needed someone to translate that into a visual language that could carry it. We positioned Joyful Nest as a home decor brand with purpose: soft, faith-centered, and grounded in family values without leaning into the overly rustic trends that dominated the space. The perspective shifted rom decor that sits on a shelf to handcrafted wooden treasures built to be lived with. Quiet, heartfelt elegance with just enough modern polish to grow into new audiences and product categories.
The strategy
Since the rebrand, Joyful Nest Design Co has tripled its yearly revenue and is now stocked in boutiques across the country. Michelle has spoken publicly about how the brand was a direct catalyst for that momentum, not just in sales, but in how she shows up for her business. That confidence has a way of showing up everywhere.
The transformation
Elements that shaped the experience:
Deliverables: Full brand identity & strategy , Print design, Shopify web design.
-Michelle, Joyful Nest Design Co
"Kendra is a dream to work with. She quite literally took all the jumbled ideas I had in my head for my business, brought them to LIFE, and gave them wings! After going through this process with her, I have such a REAL vision for my brand, where it's headed, and what it needs from me!.”
When confidence shows up in the sales
(Designed by Covarra Studio)
Brand and packaging design for product brands who want growth to feel like a (salty, sunny) breeze.
WELCOME TO COVARRA STUDIO
Through thoughtful strategy and soulful design, I make your rebrand feel like checking into the creative retreat your business has been craving — with results that last long after checkout time.