Eco-conscious skincare
Qispikay
Qispikay is a deeply rooted skincare brand inspired by the founder’s Peruvian home. More than just clean beauty, it’s a celebration of ancestral wisdom, cultural richness, and the land itself. Each product is made with care, honoring traditional ingredients and the vibrant energy of Peru.
The founder was overwhelmed from making design decisions she wasn't confident on, and was so excited to have an outside perspective. The brand had a powerful story and meaningful foundation, but needed an identity system that could reflect its cultural depth while appealing to a conscious, modern audience. The visuals had to feel bold yet grounded, natural yet elevated and never overly commercial or trendy.
about the brand
I positioned Qispikay as an eco-conscious skincare brand with cultural soul — moody, peaceful, and richly expressive. The brand mark, an Andean cock-of-the-rock, is the national bird of Peru and serves as a symbol of freedom, nature, and Peruvian pride. A tropical yet earthy palette tied the brand to nature, while the visual language stayed intentionally simple, eclectic, and rooted in artisan beauty. The tone of voice was designed to speak softly but with purpose and connect heritage to self-care with every product.
The strategy
Qispikay now feels like a brand with soul and substance, culturally reverent, visually distinct, and emotionally grounded. With its new identity, it’s positioned to grow with integrity and clarity while honoring where it came from.
The transformation
Elements that shaped the experience:
Mini brand identity through Monica Little Coaching, label design, packaging design.
Brand and packaging design for product brands who want growth to feel like a (salty, sunny) breeze.
WELCOME TO COVARRA STUDIO
Through thoughtful strategy and soulful design, I make your rebrand feel like checking into the creative retreat your business has been craving — with results that last long after checkout time.