Hair, skin, and body care
Erin and Mae Co.
Erin and Mae Co. is a clean hair and skincare brand born from one mother's journey toward toxin-free living. What started as a personal search for safer solutions grew into a full product line built on organic ingredients, radical transparency, and family-rooted wellness. By the time Erin came back to Covarra, her business had outgrown its original identity in every way — a trademark issue with the name "No Poo Products" forced the rebrand, but the truth is the brand had already grown past it. Her audience had matured, her mission had deepened, and she needed visuals that could carry all of it.
about the brand
This rebrand was less a reinvention and more a graduation. The earlier brand was bright and natural, which worked at the time. But Erin and her audience had both grown, and the new identity needed to reflect that. We matured the visuals while staying rooted in the warmth and integrity that made her customers loyal in the first place. Softer, more credible, and designed to hold its own wherever clean beauty is taken seriously.
The strategy
Erin and Mae Co. is now stocked in boutiques including one in Paris, France, featured in Woman's World Magazine and other publications, and has helped thousands of women make healthier swaps for their hair. The brand that started at a kitchen table is now competing — and winning — on a global stage.
The transformation
Elements that shaped the experience:
Deliverables: Full brand strategy & identity
– Erin, Erin & Mae Co.
"My rebrand has been nothing short of relieving, exciting and something I feel so proud to present to stores! I was all over the place mentally and I’m so glad Kendra was able to take my scattered ideas and thoughts and create something that exceeded my expectations.”
“Hiring Kendra is the best decision I’ve made in a long time with my business.”
Brand and packaging design for product brands who want growth to feel like a (salty, sunny) breeze.
WELCOME TO COVARRA STUDIO
Through thoughtful strategy and soulful design, I make your rebrand feel like checking into the creative retreat your business has been craving — with results that last long after checkout time.