Hair, skin, and body care
Erin and Mae Co.
Erin and Mae Co is a clean hair and skincare brand inspired by a mother’s journey toward toxin-free living. What began as a search for safer solutions turned into a product line focused on honesty, organic ingredients, and family-rooted wellness.
Previously known as "No Poo Products" the brand had outgrown its original identity. The visuals, name, and messaging no longer captured the depth of its mission or the founder’s personal story. She also needed packaging that could meet Amazon's visual and regulatory standards without losing her brand's warmth.
about the brand
We rebranded the company to better reflect its new name, values and voice. Erin and Mae Co became a wellness-forward, results-driven clean beauty brand positioned to compete with conventional options while staying deeply rooted in transparency and integrity. The visuals balance softness with credibility — designed to appeal to mindful women ready to detox without giving up performance. Packaging was developed with Amazon's technical requirements in mind, while still offering a calm, herb-forward shelf presence.
The strategy
The new identity helped Erin and Mae Co stand out in a sea of greenwashing, giving the founder a clear and elevated platform to grow into retail, expand her product line, and connect more deeply with her ideal customer.
The transformation
Elements that shaped the experience:
Full brand identity, messaging strategy, packaging and label design across SKUs, Social media profile suite and content templates
– Erin, Erin & Mae Co.
"My rebrand has been nothing short of relieving, exciting and something I feel so proud to present to stores! I was all over the place mentally and I’m so glad Kendra was able to take my scattered ideas and thoughts and create something that exceeded my expectations.”
“Hiring Kendra is the best decision I’ve made in a long time with my business.”
Brand and packaging design for product brands who want growth to feel like a (salty, sunny) breeze.
WELCOME TO COVARRA STUDIO
Through thoughtful strategy and soulful design, I make your rebrand feel like checking into the creative retreat your business has been craving — with results that last long after checkout time.