Looking at Vacation Inc. as a brand awareness example for how to hack being remembered in the market noise.

When most people think about brand awareness, they think about visibility. Posting more, showing up everywhere, trying to be louder than the competition. But the truth is, awareness isn’t about how many people see your brand… It’s about how many people remember it.

And memory is a psychology game. For product-based businesses, being remembered isn’t just a “nice to have.” It’s the difference between getting the sale and being scrolled past for something that looks more familiar or more premium.

So what actually makes a brand stick?

Let’s talk about the science of brand recall, the power of consistent visuals, and why showing up the same way across every touchpoint is one of the most underrated ways to grow your sales (and of course give an ultimate brand awareness example to learn from).

What Makes a Brand Memorable?

People don’t remember vague visuals or confusing messaging. They remember what’s clear, what’s consistent, and what sparks something visually or emotionally.

Whether you’re building a skincare line, a candle brand, or your first product launch on Faire, here’s what actually helps people remember your brand:

• Consistency — Not how often you post, but the colors, fonts, layouts, and packaging that stays consistent across products and platforms (from in store, to on the web)
• Emotional Connection — The tone of your copy, the feel of your unboxing, the story behind your formulas
• Sensory Memory — The immersive experience of your product photography to the texture of your label, the scent of your product and feeling of holding something that was made with intention

You don’t need to reinvent the wheel to get noticed. You just need to create a brand that’s built to be remembered.

A Brand Awareness Example Worth Studying: Vacation

If you haven’t heard of Vacation yet, it’s a “leisure-enhancing” sunscreen brand with 80s poolside energy, viral packaging, and a cult following that goes way beyond SPF.

What makes them so memorable?

• Visual consistency: Every bottle, ad, Instagram post, and box feels like it came from the same world. Vintage resort fonts, warm golden tones, and Miami Vice vibes are woven into every touchpoint.
• Repetition of tone: They’re not just selling sunscreen. They’re selling the feeling of being at a five-star resort in the 80s, and they never break character.
• Sensory branding: From their scent, which they literally turned into a perfume, to their product names, photography and copywriting, the experience hits multiple senses and immerses you into their brand world.
• Unified brand presence: Their packaging, website, billboards, social ads, email copy, and even their privacy policy all speak the same branded language.

And here’s the magic. You know it’s Vacation before you even see the logo. That’s brand awareness at its best.

What You Can Learn from Vacation

You don’t need billboards or a viral campaign to build a brand people remember. What makes Vacation unforgettable isn’t budget. It’s clarity and consistency. That’s something small businesses can absolutely do, especially when you’re building from the inside out.

Here’s how to apply the same psychology to your own brand:

1. Be Visually Consistent

This doesn’t mean everything has to look exactly the same, but your layout, colors, fonts, and packaging styles should feel related. Think sisters, not clones. Whether someone is holding your product in a shop or scrolling past your Instagram, they should know it’s you before they even read the label.

2. Create Visual Anchors

That could be your signature color, the shape of your label, a unique font pairing, or a certain style of photography. The key is repetition. People don’t remember what they only see once. They remember what they recognize over time.

3. Reinforce Emotion

Brand awareness lives in the feeling people associate with you. Is your brand playful? Rooted? Elevated? Herbal and holistic? Luxurious but laid-back? Your visuals, your copy, your packaging, and even your thank-you notes should all reinforce that same emotional experience.

4. Show Up the Same Way Everywhere

Your website shouldn’t feel like it belongs to a different business than your Instagram or your Faire page. Your tone of voice, imagery, logo and product presentation should carry over no matter where someone finds you. That’s how you start to build trust and recognition.

Consistency Isn’t Just Pretty — It’s Profitable

Marq’s State of Brand Consistency report states that consistent branding alone (meaning across all customer touchpoints) can increase revenue up to 20%. And honestly, it makes sense.

When your audience sees the same visuals, layout, packaging language, and tone across your website, social media, emails, and retail displays, it builds familiarity. And familiarity builds trust.

This is where repetition becomes a business strategy. You’re not being boring — you’re becoming recognizable. And that’s the kind of brand people buy from.

Being Remembered Is a Strategy, Not a Coincidence

If you’re feeling like your brand gets skipped over, forgotten, or just blends in, it’s probably not because you’re “doing it wrong.”

It’s because you haven’t built the kind of brand the brain knows how to remember.

Visual consistency, emotional clarity, and repeat exposure all build brand awareness in a way that doesn’t require you to show up louder. It just asks you to show up with intention.

When you design a brand that people instantly recognize, you don’t have to beg for attention. You already have it.

Ready to Build a Brand They’ll Never Forget?

If you’re tired of blending in and ready to create a brand that’s visually consistent, emotionally connected, and built to be remembered, then let’s work together.

Whether you’re getting stocked, scaling, or starting from scratch, I’ll help you design a brand experience that sticks (in all the right ways).

[Start your brand vacation ]